Member cross-sell

Transform your new borrower into a lifelong member

With Upstart’s Member cross-sell solution, your credit union can turn new borrowers into long-term members through enhanced cross-sell strategies and technology solutions that boost member satisfaction and lifetime value.

From day one, make cross-selling seamless, establish direct deposit relationships and introduce new products to position your credit union as their primary financial institution.

Member cross-sell playbook

Co-developed with Upstart lending partners that have achieved double-digit cross-sell rates.

Member cross-sell playbook cover

The Member cross-sell playbook includes best practices for:

Member Marketing Hub

Ready-to-use templates, call scripts, brand guidelines and more to activate your cross-sell strategy.

Member deposit solution

Seamlessly enable digital deposit account opening and switching with turnkey technology to make your credit union the primary financial institution for new members.

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Start transforming your new member relationships today.