“Sell to Sell Again” | Inside J. Bertolet Volkswagen’s Connected Retailing Revolution

In the ever-evolving automotive industry, adaptability and innovation are necessary for survival. The COVID-19 pandemic caused all dealerships to reevaluate their customer engagement and digital retail strategies, and for J Bertolet VW in Orwigsburg, Pennsylvania, the challenge was clear: how would they provide a seamless and connected experience for customers during this unprecedented time?